Creative Services
an idea + an experience + a uniquely on-brand way for the viewer to be motivated to become a lifelong client
Below, are a few memorable snapshots from my journey. You will find seasonal campaign presentations, events, partnerships, pop-ups, brand videos, and communication assets. During these chapters, I executed under Brand and Creative direction to action through many touch points of the creative processes. I primarily focused on the Creative Production and Execution of all creative assets for the print and digital worlds.
For all great works, there are a many necessary parts; seen & unseen.
I am your strategic-creative partner and project manager to help identify creative opportunities and collaborate with innovative partners to produce compelling: photoshoots, video projects, campaign launches, events, and deliver banded assets across all of your paid and owned customer touch-points.
re-branded and re-informed
While working on the relaunch of the Luciano Barbera & Zanella brands; we were tasked to work with skilled artisans create harmony with technology and innovation to “perfect” the perfect product. We used this opportunity to capture the people, the town, and the product to highlight all what goes into crafting the perfect Italian garments. These creative assets were used throughout a multitude of digital marketing platforms, print, rebranding materials, and selling tools.
Story Telling
We highlighted the hands that crafted, the towns where the materials were sourced, and the people that dared to question and disrupt the status quo. Telling your story is important and telling the story of those who believe in your journey is equally important.
Seasonal Campaigns
While working with storied brands, it’s important to listen and execute with respect to the history & heritage of the brand. It is equally and important to support the efforts of innovation and elevation of the image and production quality. Below are a few campaign videos and stills which were used in seasonal sales tools, catalogues, and print work while being used in wholesale and in-house digital marketing initiatives
I provide a high level of inspiration, direction, creativity, and mentorship; through research, data, and a disciplined work ethic. I aim to establish strategies that deliver holistic elevated creative solutions for the brands I have worked for.
I take a collaborative approach and an entrepreneurial attitude. It takes initiative and a thoughtful approach to leadership to develop and cultivate scalable growth for my team.
The work produced is ambitious, drives excitement, and will be an integral part of bringing product launches and branded messaging to life in the global markets.